Inside Bang & Olufsen’s flagship sensory store

BO Sensory Store - Inside Bang & Olufsen’s flagship sensory store

Sky News Business takes us inside the world of luxury audio with Bang & Olufsen’s new Flagship Sensory Store on Russell Street, Melbourne. The sneak preview reveals the Sensory Store has ‘something for everybody’ from the BeoLab 90 speaker at $110,000 through to more affordable everyday audio products.

Marie-Kristine Schmidt, Corporate Vice President and Head of Brand, Design and Marketing Global, discusses how Bang & Olufsen design puts the brand at the forefront of the audiophile movement, while also articulating B&O Play’s focus on affordability and portability for people living life on-the-go.